Digital Marketing Specialist - Home Building Industry Job at Do You Convert, Dallas, TX

cVNrdUhMN05FR2NRT2lPeG5jME12WS9UbHc9PQ==
  • Do You Convert
  • Dallas, TX

Job Description

This is a remote working position. You may reside anywhere within the United States.

Do You Convert is seeking an experienced new home digital marketer to help manage search engine marketing, Facebook/Instagram, email marketing, and other marketing activities for home builders and developers across North America. We continue to experience exponential growth and increasingly high demand for our results driven solutions. You do not need to be a current expert in every area - we will help you with training and support as you ramp up your knowledge!

This position touches many different marketing channels that drive qualified traffic to the home builder's website. To be successful will require managing budgets, ad targeting, and creative - as well as top notch customer service and empathy for those on the team of our builder partners.

Facebook / Instagram Ad Responsibilities
  • Manage the creation of campaigns based on stated goals of client
  • Maintain accuracy of price points, community status (sold out, coming soon, etc), and any listed features.
  • Track, report, and analyze website analytics on all social campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
  • Optimize copy and images for all social campaigns to maximize ad spend ROI
  • Coordinate with individual builder partner requests and goals
Search Engine Marketing Responsibilities
  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Maintain accuracy of price points, community status (sold out, coming soon, etc), and any listed features.
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
  • Optimize copy and landing pages for paid search engine marketing campaigns
  • Perform ongoing paid keyword discovery, expansion and optimization
  • Research and analyze competitor SEM campaigns
  • Identify SEO opportunities based on SEM data and results
  • Coordinate with individual builder partner requests and goals
Other Marketing Responsibilities
  • Edit and update existing email marketing templates
  • Regular analysis and reporting of research findings
  • General support and assistance for our builder partners
Requirements
  • Home builder experience required
  • 3+ years of proven digital marketing experience and success driving traffic that converts
  • 2+ years of previous experience with both paid search and social advertising
  • Experience with Google Analytics - experience with Google Data Studio a plus
  • Strong analytical, technical, and written communication skills
  • Willingness to learn from our proven team members and also an ability to self-teach when provided with great resources to draw from
  • Organized and driven approach to your career
  • A general passion for House Hunters International on HGTV (optional, but strongly encouraged!)
Travel
  • No travel required

#J-18808-Ljbffr

Job Tags

Similar Jobs

Innovative Consulting Inc (ICI)

Automation PLC Engineer Job at Innovative Consulting Inc (ICI)

 ...relevant engineering experience in the Pharmaceutical or Chemical industry Hands-on experience in configuring and troubleshooting PLC & HMI systems (Rockwell, Siemens). Solid understanding of Computer System Validation (CSV) for qualifying automation systems. In... 

Safelite

Auto Glass Installation Technician Trainee Job at Safelite

 ...fulfilling career and encourage you to have a life. Let us be the best place you'll ever work. A Brief Overview A Technician Trainee will be trained and educated to become a proficient auto glass technician. Upon completing our training program, the trainee will... 

Diversified Transfer and Storage, Inc.

Class A Class A OTR Truck Driver Job Job at Diversified Transfer and Storage, Inc.

Class A Class A OTR Truck Driver JobLTL OTR refrigerated dedicated routes.Pay: $70,000 to $110,000Health, 401K, paid vacation, performance incentives.How to apply for this Driving JobFill out a Gary's Job Board application. That same application can be used to... 

Casco Construction Corp

Residential Construction Project Coordinator Job at Casco Construction Corp

 ..., contract preparation and execution, develop and manage projects in Buildertrend, organize and maintain project documentation, subcontractor and vendor coordination, field support and project close-out support Casco Construction Corp. employs a terrific team comprised... 

Farm Job Search

Dairy Herdsman / Farm Worker Job at Farm Job Search

 ...Dairy Herdsman / Farm Worker (5948) Location: Illinois JobNumber: 5948 Herdsman/Farm Worker Position available on an expanding 350 cow, clean, modern dairy farm in South Central Illinois. Farm also grows corn, soybeans, wheat and hay. Must have experience with...