Job Description

Job Description Job Description Department: Sales Reports To: Sales Manager Location: Hunt Valley, MD Employment Type: Full-Time Position Overview The Business Development Representative (BDR) plays a vital role in expanding our reach within the automotive dealership market. This position focuses on identifying and engaging new dealership prospects, building relationships with key decision-makers in Fixed Operations and Executive Management, and creating qualified opportunities for our sales team. Key Responsibilities Prospect & Engage: Identify and reach out to dealership decision-makers including Service Directors, Fixed Operations Managers, Controllers, and Dealer Principals. Lead Qualification: Conduct research to understand each dealership’s structure, performance goals, and opportunities for improvement. Outreach & Scheduling: Make outbound calls, send personalized emails, and use LinkedIn or CRM tools to initiate contact and schedule discovery meetings for the sales team. Messaging Alignment: Clearly communicate the value and impact of Armatus Dealer Uplift’s solutions, focusing on profitability improvement and operational results. CRM Management: Track all communication, activities, and lead progression accurately in the CRM. Collaboration: Partner closely with Account Executives, Sales Managers, and Marketing to ensure seamless handoff of qualified leads and alignment on target accounts. Market Awareness: Stay informed on trends within the automotive industry — particularly in Fixed Operations, warranty reimbursement, and dealership performance management. Performance Reporting: Provide insights and regular updates on outreach metrics, opportunity pipeline, and conversion rates. Qualifications Bachelor’s degree in Business, Marketing, Communications, or related field preferred. 1–3 years of business development, inside sales, or lead generation experience — preferably within automotive, technology, or B2B services. Strong verbal and written communication skills with the ability to engage dealership executives confidently. Persistent, self‑motivated, and results‑driven with a strong sense of urgency. Experience using CRM software (HubSpot, Salesforce, or similar) to manage outreach and pipeline. Ability to handle objections and uncover business needs through consultative conversation. Familiarity with dealership operations, Fixed Ops processes, or automotive service department metrics is a plus . Performance Metrics Qualified discovery calls or demos scheduled per month Lead‑to‑opportunity conversion rate Activity volume and consistency (calls, emails, LinkedIn outreach) Contribution to overall pipeline growth and closed business Why Join Armatus Dealer Uplift Competitive base salary + uncapped incentive structure Comprehensive benefits package Extensive onboarding and continuous professional development Collaborative, performance‑driven team culture focused on excellence and integrity Company Description Armatus Dealer Uplift is a rapidly growing company and by far the industry leader specializing in retail warranty reimbursement submissions. We work with over 8,000 dealerships in 50 states and have exclusive endorsements with 25 State dealer associations. Additionally, Armatus has assisted in drafting 21 warranty reimbursement laws across the country. Our mission is simple: We are dedicated to supporting dealers in achieving best‑in‑class uplift results and to empower dealerships by maximizing their returns with streamlined, high‑quality services that require no disruption to their operations. In short – our goal is to inarguably produce the best value proposition in the marketplace. We are a close‑knit team passionate about delivering unmatched value and innovation to our clients. If you are looking to join a company where you will be given a platform to make an impact and build your career, Armatus is the place for you. #J-18808-Ljbffr Armatus Dealer Uplift

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